February 2014 - Page 2 of 6

If this headline were a woman, I’d marry it.

That’s an …read more

26 FebFeatured

Are You Confident in Your Content Marketing? (New Study Suggests You’re Not)

by Jason Fairfield0 Comments

By Brian Clark

Here’s a fact about content marketing that’s actually shocking.

The 2014 benchmarks, budgets, and trends study by Content Marketing Institute and MarketingProfs (sponsored by our own New …read more

25 FebFeatured

Here’s How Ann Handley (the World’s First Chief Content Officer) Writes

by Jason Fairfield0 Comments

By Demian Farnworth

Want a quick and dirty way to test whether your content is compelling?

Show it to a teenager … and then answer these questions:

Is the teenager still reading, watching, or listening after 30 …read more

24 FebFeatured

How Reducing Options Can Increase Your Conversions

by Jason Fairfield0 Comments

By Neil Patel

More is better, right? Not in the world of conversion optimization.

Just think of it this way…When you take a kid to a candy store, what happens? They don’t know what to buy, right? The reason is that they have too many options to choose from and they are not sure which one is the best choice.

The same goes for the web. Giving people too many options or asking them for too much information can quickly reduce your conversions. For example, by reducing the number of options in your form fields from 6 to 3, you can increase your conversion rate, …read more

24 FebFeatured