The Decline and Fall of The Great Gate

By Robert Bruce

For as long as many generations could remember, The Great Gate stood in the center of The Great City.

It was an ominous and magnificent structure, one that the people looked to for a constant supply of wonder, enlightenment, and joy.

The Keepers of The Great Gate were towering figures. They …read more    

Read More

How to Use Persuasive Words

By Jerod Morris

I’m glad you are here.

Because I’m excited to share a quick bit of free advice with you that will instantly make you a more persuasive writer.

It’s the new edition of The Lede.

In this episode, we discuss:

  • The five most persuasive words in the English language
  • Demian’s favorite of the bunch
  • The importance of personalization (and how to do it effectively)
  • Why context makes all the difference
  • How because is …read more    
Read More

How Google Works

By Neil Patel

Have you ever wondered how Google works? Sure, it has a complex algorithm that looks at hundreds of variables, but in simple terms…do you know how Google works?

To help you get a better understanding of Google’s algorithm as well as to show you how some of Google’s features work, I’ve created an animated infographic to explain the whole process. Read More …read more    

Read More

What to Do When You’re Sick of Your Blog

By James Chartrand

Let’s talk about your blog.

You might just have mentally winced — blogs can be a painful topic.

You know you should have one, because everyone tells you so. You know you should write blog posts on a fairly consistent basis. And you know you …read more    

Read More

Why the New Rainmaker is a New Media Producer

By Brian Clark

Back in the day, the Big Dream of any creator involved striking a deal with a name like Random House, Warner Brothers, or Atlantic Records.

Signing a deal with one of those immortal entities was considered the gold ring, the opening of the only door to …read more    

Read More