October 01, 2014
Even for the savviest marketers, finding the right balance of analytics and gut instincts can prove to be difficult.
Creating an impactful marketing campaign can be somewhat of a tricky balancing act.
On one side, there’s analytics. In today’s data-driven environment con…
By Neil Patel
Have you ever wondered who uses social media more often: men or women? It may not seem like an important stat, but if the majority of your customers are of one specific gender, it will affect which social sites you’ll need to target.
In order to save you time, I’ve analyzed all the popular social sites to see who uses them more frequently. This way you won’t waste your time marketing your business on a social site that isn’t used by your target audience.
Here’s what I learned. Read More …read more
By Sonia Simone
A lot of smart writers can’t stand list posts.
What’s a list post? It’s also known as a numbered list post, or a (shudder) listicle, and it’s …read more
By Brian Clark
You hear over and over that you need to be unique. To come at things with a fresh angle. To discover your winning difference.
It’s all …read more
September 26, 2014
Packaging fond memories and warm feelings continues to be a winner for today’s brand marketers.
The term nostalgia was first coined by a 17th century Swiss medical student, Johannes Hofer, in his dissertation in 1688. A sort of pseudo-Greek word??nostos? for homecoming…