Experian Marketing Services, Neiman Marcus, Cross-channel Marketing Strategy, And Neiman Marcus Store

According to an Experian Marketing Services’ study*, 72% of smartphone owners engage in mobile shopping activities on their phone each month. It’s no surprise then that brands are rapidly adopting mobile to acquire new customers by reaching them in their preferred channel. Are you effectively using …

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American Music Awards, -tagged Samsung Photos, Story, And Snapchat

Snapchat took its first shot at monetizing its Our Stories collaborative livestream feature tonight with a Samsung-branded look at The American Music Awards. We were tipped off to the AMA Our Story, and Snapchat confirms to me that it was paid by Samsung for the promotion.
The AMA Our Story inte…

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The ABCs of Landing Pages That Work [Infographic]

By Steven Lowe

The ABCs of Landing Pages that Work graphic

Landing pages are bread and butter. Landing pages never stutter.

Landing pages are rhyme and reason. Landing pages stay in season.

See what I did there? Rhymes help make learning fun and easy.

And when you want to make a living as a blogger, learning how to create <a class="colorbox" …read more      

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Product Spotlight Series, Marketing Automation Software, Complete Sales, And Small Businesses

In the first episode of our Product Spotlight series, we sit down with Infusionsoft, a complete sales and marketing automation software for small businesses ……

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Shared Video Ad, La La La, Marketing Devra Prywes, And Darth Vader

November 20, 2014
The ‘Sh’ in Shakira Is for ‘Shared’
The Colombian pop superstar bests Darth Vader to claim “Most Shared Video Ad Ever” honors, says Unruly’s Top 20 Most Shared Ads of 2014 list.
The Dark Side’s influence on the video advertising channel has come to an end at last. Three…

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