October 2015 - Page 3 of 21

If you want to be a successful online marketer, there’s one thing you must be able to do:

you must be able to write.

Writing is involved in almost every type of content creation there is.

Emails, blog posts, and books are all primarily written content.

But even for videos, podcasts, and courses, you need to write content as well as scripts.

I’ll be honest with you:

If you’re a terrible writer, it’s unlikely you’ll be successful.

It’s harsh, but it’s true.

The good news is that you probably aren’t a terrible writer. It’s pretty hard to be one.

But at the same time, it’s hard to become a …read more

28 OctFeatured

How to Tame Content Creation Chaos with Rock-Solid Workflows

by Jason Fairfield0 Comments

By Charlie Gilkey

Have you ever noticed that your content marketing activities tend to amount to doing the same types of tasks over and over?

At the process level, there’s not much that changes from one blog post to the next or from one social media campaign to the next, though the content itself may change.

Whether or not you’ve noticed it, your content marketing activities are a collection of workflows.

I hinted at this in my last post, on how to delegate content marketing tasks.

Now, let’s take a closer look at workflows, because it’s a game-changer when you shift …read more

27 OctFeatured

How Hollywood Screenwriter and Director John August Writes: Part One

by Jason Fairfield0 Comments

By Rainmaker.FM

Critically acclaimed screenwriter and director John August stopped by The Writer Files to chat with host Kelton Reid about his writing process, the film business, and his hit podcast Scriptnotes.

Since his breakthrough film debut Go (1999), John has penned an impressive list of big budget Hollywood films from Charlie’s Angels (2000) to a handful of Tim Burton films, including Big Fish (2003) and Frankenweenie (2013).

The prolific author has also worked in TV, on Broadway, creates his own writing apps, and is a voting member of the Academy of Motion Picture Arts and Sciences.

He currently produces the invaluable Scriptnotes …read more

27 OctFeatured

How to Use ‘Butterfly Moments’ in Your Content to Captivate Customers

by Jason Fairfield0 Comments

By Rainmaker.FM

How do you write about what you do so that it: a) sells the value of what you do, b) doesn’t sound over the top, and c) doesn’t sound like everyone else?

Introducing the four-step copywriting technique known as: “Butterfly Moments” …

Writing powerful, evocative, and compelling copy doesn’t have to be an elusive skill known only to a select few.

In just a few simple steps, you can create content that describes what you do in a way that makes your customer say “tell me more!”

One of the techniques Hit Publish host Amy Harrison uses to teach people how to do …read more

27 OctFeatured

Brian Gardner on ‘Hitting the Wall’ and Pushing Through

by Jason Fairfield0 Comments

By Rainmaker.FM

Today’s guest on Hack the Entrepreneur is a Starbucks addict, Sarah McLachlan fan, web designer, and digital entrepreneur.

He is a partner at Rainmaker Digital. He is also the Founder of the Genesis Framework for WordPress and StudioPress. In fact, he invented the business of premium WordPress themes.

As you will hear in this episode, he started StudioPress as a side business. He didn’t go full-time with it until long after he was earning more every month from his side business than he was earning yearly as an architect.

He is one of the nicest and most humble people …read more

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Learn from the Best: 6 Skills All Great Writers Have (and How to Learn Them)

How to Tame Content Creation Chaos with Rock-Solid Workflows

How Hollywood Screenwriter and Director John August Writes: Part One

How to Use ‘Butterfly Moments’ in Your Content to Captivate Customers

Brian Gardner on ‘Hitting the Wall’ and Pushing Through

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