Rainmaker Rewind: When to Shift Your Side Hustle Into Your Main Thing

By Caroline Early

Rainmaker.FM rewind

As Brian has previously discussed on Unemployable, everyone at every level usually has a side hustle going on. It’s the process by which we leverage what we’re doing now to do the next, bigger, and more gratifying thing.

This week, Brian welcomes Nathan Barry to the show to discuss how he turned his side project into his main thing.

Sometimes the signals are clear that the side project is ready to become the main thing (or at least part of your ever-expanding main thing). Other times, it takes a serious gut check and a leap of …read more      

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A Step-by-Step Guide to Conducting a Content Audit

By Neil Patel

audit

Is your content a mess?

It might be high quality (it might not be), but that doesn’t mean that it’s organized.

It also doesn’t mean that you’re producing all of the right kind of content that your readers want to see.

Most online businesses that use content marketing have weaknesses in their content.

Either the content isn’t performing as well as it could be, or they’re missing content on certain topics and keywords altogether.

And this includes good businesses too, so don’t feel bad if you don’t think your content marketing is quite as good as it could be.

Instead, recognize that this is an opportunity …read more      

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Okay … Here’s the Real Reason to Attend Digital Commerce Summit in Denver

By Sonia Simone

it'd be a lot cooler if you were there

You may have noticed that Copyblogger founder and Rainmaker Digital CEO Brian Clark lives in Colorado. I do, too, as do some of our wonderful virtual team.

And those of us in Colorado can’t help but notice a sharp shift in the tourists who visit our state every year.

Once, it was smiling families from around the world looking for superb skiing.

So yesterday.

Now … it’s heavy-lidded boys in hoodies, with snowboards on their backs and vapes in their pockets.

Cannabis enthusiasts are flocking to the state, creating a new era of what I like to call “freakotourism.” And we’ve decided to …read more      

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