16 Essentials to Creating a Trust-Boosting Twitter Profile

By Neil Patel

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I don’t need to tell you how big trust in business and marketing is.

Trust is everything.

You can pull every clever trick in the book, invest thousands of dollars in slick, sexy advertising and work tirelessly on conversion optimization tactics.

But at the end of the day, it’s trust that leads to sales.

That’s probably why word-of-mouth marketing is just as important as it’s ever been.

A new study from Ogilvy, Google and TNS found,

word of mouth is the most powerful factor when it comes to consumers’ relationships with brands.

According to that study, 74% of consumers cite word of mouth …read more      

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When to Send Article Pitches (and Other Important Emails)

By Stefanie Flaxman

"Forcing a project to completion, you ruin what was almost ripe." – Lao Tzu, Tao Te Ching

It feels good when you’ve done your research before pitching an article idea to an editor:

  • You know the publication’s audience
  • You know your topic offers value in unique ways
  • You know the editor’s content preferences and pet peeves

But you’re not done yet.

Although hitting the “send” button on your email seems like an inconsequential step in your article pitching process, I recommend pausing before you take that action.

That moment of excited impatience could spoil all the important research you’ve just performed.

Caution: avoid these days of the week

Have you ever suggested a fun activity to a friend, significant other, or …read more      

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How to Discover Your Customers’ Most-Googled Frustrations (and solve them)

By Neil Patel

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Google is a treasure trove for marketers.

Currently (2017), it “processes over 40,000 search queries every second!”

This “translates to over 3.5 billion searches per day and 1.2 trillion searches per year worldwide.”

And just look at how much Google use grew between 2000 and 2012:

It’s ridiculous!

And this all means one thing.

Google can generate valuable data like it’s nobody’s business.

There’s arguably no other resource in history that compares to it.

Another thing I love about the search engine is the arsenal of free tools it offers for gaining insights.

There’s the Google Search Console, Google Analytics, the …read more      

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The Balance of Creativity and Productivity

By Sonia Simone

The Balance of Creativity and Productivity

If you read Copyblogger for any length of time, you’ll notice a theme that comes up again and again — the balance of creative “arty stuff” with pragmatic productivity.

Creativity makes our content worth reading. Strategic implementation gets us where we want to go. Each depends on the other.

On Monday, Stefanie Flaxman talked about cultivating a Pomeranian state of mind to expand your creativity. (Read the post to find out why you actually do want to do this.)

And on Tuesday, she outlined a plan to use that Pomeranian creativity to actually make something that other people want …read more      

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18 Essentials to Creating a Trust-Boosting Facebook Page

By Neil Patel

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Trust has always been important from a marketing perspective.

But in my opinion, it’s never been more important than it is today.

That’s because so many consumers have an underlying cynicism about brands and companies.

And why wouldn’t they be skeptical?

Marketing communications account for 70% of today’s spam complaints.

Just think of all the scam artists, false advertisements and deceptive advertising techniques people so frequently encounter.

Not to sound pessimistic, but modern consumers have a good reason to be suspicious.

As a marketer, you have to put your audience at ease.

And social media is a great way to do that.

Facebook in particular …read more      

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