Bored with Your Blog? These 10 Tips Will Make You Fall in Love Again

By Sonia Simone

"Turn your back on burnout and get excited about your site again." – Sonia Simone

Content marketing is a long game.

In one way, that’s excellent — because all of your lazy or undisciplined competitors are going to drop out.

In another way, it sucks, because we all have days when we’re lazy and undisciplined.

In the early days, we can get by on adrenaline and enthusiasm. But as the months pass, we need some strategies to stay in love with that blog, video channel, or podcast.

Here are 10 strategies I’ve found helpful when you don’t want to quit, but you need to get a little bit of the magic back.

1. Read outside your topic

When you’re …read more      

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3 Important SEO Steps to Take Right Away

By Jerod Morris

"True masters of search engine optimization are masters of listening and empathy." – Jerod Morris

What if we’re thinking about SEO all wrong?

You won’t be shocked to see such a question posed on this site — one that harbors posts in its archive with headlines like SEO is Dead and What if You Could Simply Eliminate SEO from Your Life?

Don’t get me wrong: we’re not anti-SEO.

Heck, we were recently awarded a U.S. patent for the Content Optimizer we developed that now powers the SEO tools bundled with our premium WordPress hosting.

We’re just anti some of the misguided notions and incomplete narratives about SEO that masquerade as good …read more      

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How to Use Surveys to Hook More Customers

By Neil Patel

Facebook Market Research and Surveys for B2B

What’s the number one goal of content marketing?

Besides the obvious answer of generating leads and making conversions, it’s maximizing engagement.

Content marketing thrives on engagement!

You want your audience to take an active interest in your content and interact with your brand.

This typically comes in the form of likes, shares, comments, etc.

But there’s a new format that’s really picking up steam, and that’s surveys.

They’re especially big on Facebook right now.

Here’s an example of one Jeff Bullas used to figure out what his audience’s goals were when using LinkedIn:

When done correctly, surveys are excellent engagement boosters because:

  • they’re inherently interactive
  • most people have a natural …read more      
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How to Turn One Content Idea into a Fascinating Four-Part Series

By Stefanie Flaxman

"Shift from publishing content to building anticipation for your next installment." – Stefanie Flaxman

Sometimes it’s really helpful to prepare multiple pieces of content in advance.

You might be:

But how do you plan your content, create it, and meet your publishing deadlines without getting overwhelmed?

Let’s start with a simple, small task: selecting one content idea.

Then we’ll break down that one idea into a fascinating four-part series. The process I’m going to share is a straightforward …read more      

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Here’s How to Perfectly Optimize Your Infographic for SEO

By Neil Patel

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Infographics are amazing!

Besides being one of the best ways to explain a complicated topic with ease, they make information come alive.

Research found,

people following directions with text and illustrations do 323 percent better than people following directions without illustrations.

Maybe that’s why “infographics are ‘liked’ and shared on social media 3x more than any other type of content.”

And the concept of relaying information through visuals is nothing new.

If you think about it, cave paintings and hieroglyphics dating back to 30,000 BC accomplished the same thing.

They were far less sophisticated but demonstrate just how hard-wired we are when it …read more      

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