Better Content, Better Websites, and a Little Inspiration

By Sonia Simone

Better Content, Better Websites, and a Little Inspiration

On Monday, Brian Clark kicked off a new series of quick copy tips. These are short, powerful techniques that can make your copy more persuasive and get you to your goals faster.

This time, Brian taught us about the Proclamation Lead — a way to cut through the clutter and start your content with a bang. If you’re struggling to make your content stand out, or you just want a potent way to get your message across, give it a try …

On Tuesday, we welcomed our colleague Chris Garrett back to the blog. He wrote about <a class="colorbox" …read more      

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How to Get Your Content to Rank for Seasonal Keywords

By Neil Patel

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When you hear the phrase seasonal keywords, what comes to mind?

Is it Black Friday, Cyber Monday, Christmas and general holiday-related keywords?

Well, that’s definitely part of it.

Of course, you’ll want to put the extra energy into optimizing your keywords for the holidays.

After all,

holiday retail sales during November and December brought in $658.3 billion in 2016.

This translates into holiday retail sales representing 20% of total retail industry sales.

But there’s a lot more to it than that.

When I say seasonal keywords, I’m referring to any particular time of the year when there’s a spike in …read more      

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7 Classic Quotes to Inspire Your Writing

By Sonia Simone

Editorial Roundtable

Writing is a glorious and rewarding experience, a noble craft, one of the most satisfying ways you can spend your time — at least, while your clothes are on.

Except for the days when it’s horrible.

Maybe that’s why writers love quotes about writing. They help remind us of those lofty aspects and give us courage to get through the crummy parts.

For your inspiration and encouragement, here are some favorite quotes on writing from our editorial team.

Brian Clark

Brian gets us started with one of the classics:

“I write one page of masterpiece to ninety-one pages of shit,” Hemingway confided to F. …read more      

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10 Often Overlooked Website Mistakes that May Harm Your Business

By Chris Garrett

"Does your current website hosting company prevent or punish your success?" – Chris Garrett

At a local WordCamp recently, I critiqued websites from a group of volunteers during a site clinic session.

While I noticed a number of common mistakes — like extra-loud, auto-play videos and other distractions — one of the weird things that stood out was how many real, substantial businesses had problematic web hosting and domain strategies.

With those in mind, I wanted to make sure you aren’t making the same mistakes. Let’s go through some of the worst offenses, shall we?

Mistake #1: Spending more money on business cards than your web host

It boggles my mind that a company with a great …read more      

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These Are the Best Ways I’ve Discovered to Get More Facebook Followers Free

By Neil Patel

Organic Reach Chart

Facebook marketing is somewhat of a double-edged sword.

On the one hand, Facebook had 1.94 billion monthly active users as of Q1 2017.

That’s the most users of any social network by far.

On the other hand, its organic reach is lousy.

According to a study by Social@Ogilvy,

Organic reach has declined to just six percent.

This means that out of 100 of your followers, only six will actually see the content you post.

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That’s not ideal.

This means one thing.

You need to grow your following.

If you …read more      

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