Let’s Get the Strategy Party Started

By Sonia Simone

Copyblogger Weekly

Last week, Brian Clark announced he was going to be joining us regularly this year on the blog.

On Monday, Brian actually came back to the blog. (We’re very happy.) He offered us a post that outlines three simple steps to crafting a content marketing strategy that works. Since “simple” steps aren’t necessarily “easy” steps, look for lots more details from Brian in the weeks to come. But this one will get your engine started.

I also published our “Content Excellence Challenge” prompts for January. I hope you’ll join us on these — they’re two fun (and not …read more      

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11 Advanced Techniques for Repurposing Old Content

By Neil Patel

Feldman Slide Deck

When it comes to content marketing “hacks,” this is one of my absolute favorites.

So many marketers finish a piece of content and never touch it again. But why do that when you can get so much mileage out of one piece of content?

That’s the power of repurposing content.

It’s a lot like creating passive income. You do the hard work once, and you continue to reap the benefits.

With repurposing content, it’s the same idea. You create a piece of content once and then use it in a bunch of different ways.

That means less work and more results. It seems …read more      

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The One-Two Punch of Authenticity and Strategy

By Sonia Simone

"Strategy without honesty is fraud." – Sonia Simone

We all know how we feel when we run into creepy, pushy salespeople, right?

Manipulated, pressured. Slimed.

In fact, the last thing we want to do is make a purchase from that person.

High-pressure salesmanship rarely works online. It’s so easy to just click away.

That’s the promise of content marketing — to deliver a relevant business message without becoming a total saleshole.

And yet, too many companies pump out massive volumes of content without seeing real results. Where are they going wrong?

Let’s start by looking at where content marketing came from … and some misreadings of its key ideas.

Content marketing has two …read more      

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Why Your Greatest Asset May Be Slowly Eroding (and How You Can Rebuild It)

By Jerod Morris

"Are you addicted to distractions?" – Jerod Morris

“Why are we sending this email to this list again?” Kim asked.

I was incredulous. “Umm, because we never sent it a first time,” I thought to myself.

Still, before responding, I decided to check. Glad I did.

It turned out we had indeed sent the same information to the same email list a week prior. And I was the one who wrote that original email.

So why had I forgotten about writing it to such an extent that I wasn’t even hit with a pang of remembrance while planning and writing a second, similar email?

It seems I was losing control of one of …read more      

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8 Advanced Tips for YouTube Search Optimization

By Neil Patel

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When was the last time you watched a YouTube video?

If you’re a normal human being with access to the Internet, my guess is you interacted with YouTube in some way in the last 24 hours.

YouTube is one of the most visited websites on the planet, with over 6 billion hours of video streamed monthly from the service.

That, my friends, is insane!

Since YouTube is part of the Google universe (Alphabet Inc.), YouTube videos are integrated into Google search results. If you watch videos on Facebook, there’s a pretty good chance it’s a Facebook video (even though …read more      

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