By Stefanie Flaxman

You might want to take an extra sip of coffee before you read the next paragraph … We’re going to start with a brief geometry lesson today, but I promise it will be gentle. 🙂 Squares are rectangles, but not all rectangles are squares. Similarly, content marketing is content, but not all content is content
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The post Why Informative Content Will Make You Think Content Marketing Doesn’t Work appeared first on Copyblogger.

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By Neil Patel

By now I’m sure you know how important it is to have an active presence on social media.

You’ve been posting more often and trying to engage with your followers. This is great, but you need to make sure you’re not overlooking the small stuff.

Often, I see business pages with cover photos that look like they were created without much thought.

This is a huge mistake.

Your cover photo is the first thing your audience sees when they view your Facebook page. First impressions can make or break the public perception of your page, which is why you need to …read more      

By Kelton Reid

There are approximately 86 billion neurons in the human brain, give or take a few million. Our next closest competitors in the animal kingdom are gorillas, who have around 33 billion, and then elephants with a far more generous 257 billion. To put all those numbers into perspective, our Milky Way galaxy has somewhere between
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The post How to Outsmart Writer’s Block with Neuroscience appeared first on Copyblogger.

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By Neil Patel

Ecommerce platforms rely on sales to survive. If you operate one of these websites, you know how important sales are for your business.

Whether you sell products exclusively online or have an ecommerce site in addition to your brick and mortar store, you need high conversion rates to be successful.

What do you do when your sales plateau and your conversions drop?

You need to analyze your website. What you’ve been doing in the past may have worked, but it’s imperative for you to constantly optimize and improve your ecommerce store.

After reviewing your site, you might realize certain elements are …read more      

By Sonia Simone

Great to see you again! This week was all about art. Some people think of “art” as self-indulgent or impractical, but that’s a dangerous myth. We’re talking about the roll-up-your-sleeves work that adds more artistry to your content — which is what we all need to attract our audiences’ attention in 2018. On Monday, Stefanie
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The post What Content Creators Can Learn from Professional Artists appeared first on Copyblogger.

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