17 Apr
By Jerod Morris
I hate to be the one to break this to you, but …
Your audience does not need your ideas.
Sorry to disappoint you.
It’s true though.
Your audience is exposed to plenty of ideas. Everywhere they turn online and offline, they are bombarded with ideas. Ideas, ideas, ideas. Mostly filler and fluff.
Think about yourself. Do you need any more ideas to consume and consider?
No.
What you need are someone’s best ideas. And what your audience needs — in fact, all that your audience needs — are your best ideas.
- The ideas that cut through the crap and clutter to make a difference
- The …read more
