The Step-by-Step Guide to Creating Scannable Content

By Neil Patel

Rarely do people read content from beginning to end.

Maybe it’s because of our “microwave,” instant gratification culture. Maybe it’s because millions of other articles are vying for people’s attention.

Or maybe it’s because reading from screens takes about 25% longer than reading from paper. Research has even indicated that readers experience an unpleasant feeling when reading online text.

Whatever the case may be, it’s crucial to take the right approach when writing for online readers—a new approach.

There’s a certain art to digital writing that differs significantly from writing traditional paper text.

If you expect to convert more of your …read more