Google has acquired Titan Aerospace, the drone startup that makes high-flying robots which was previously scoped by Facebook as a potential acquisition target (as first reported by TechCrunch), the WSJ reports. The details of the purchase weren?t disclosed, but the deal comes after Facebook disclose…

Tara Urso?s post on NewsJacking has our office buzzing. The idea of riding a trend wave to get your message out to a larger, newer audience is equally central to politics, advocacy and covering the news as it is to brands. While everyone is talking about how social media is changing the way we consu…

Seriously, people. The Internet is officially freaking out about an odd image spotted on Apple Maps, which some are claiming is ?proof? of the Loch Ness monster?s existence. By ?some,? of course, I mean amateur Loch Ness Monster enthusiasts, whose Fan Club founder Gary Campbell has been talking to p…

By Neil Patel

Driving traffic to your website is only half the battle. If you can’t make the traffic convert into leads and sales, you won’t be in business for long.

So, how do you convert visitors into customers? You have to use conversion optimization. You tweak elements – such as copy, colors, images, and buttons – on your web page to persuade your visitors to convert.

In order to teach you about conversion optimization, I’ve created a 30,000-word guide that covers all aspects of conversion optimization from what it is to how to use it for your own business.

Here’s what you will …read more    

By Demian Farnworth