Ukrainian Border, Optimism, Searchers, And Cheers

Fading optimism for searchers contrasts with the cheers that erupted Saturday when signals were detected. FULL STORY
Russia, which has tens of thousands of troops near the Ukrainian border, says it is “watching closely” what is unfolding. FULL STORY…

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Ukrainian Border, Optimism, Searchers, And Cheers

Fading optimism for searchers contrasts with the cheers that erupted Saturday when signals were detected. FULL STORY
Russia, which has tens of thousands of troops near the Ukrainian border, says it is “watching closely” what is unfolding. FULL STORY…

Read More

5 Ways to Build Long-Lasting Authority

By John Jantsch

Authority is where it’s at these days.

Of course, as a Copyblogger reader you know that already.

Google values authority so much that it’s trying to build an authority measurement into its algorithm.

Authority has simply become the way to stand out and get ahead.

  • Business owners need to create authority around their business ideas.
  • Marketers need to …read more    
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Your Content Marketing Will Fail without These 10 Features

By Neil Patel

content marketing

I’m thrilled when I see companies launching a content marketing campaign. But I cringe when I see their content marketing fail. Sometimes, the failure sets in before anyone writes a line of content. But the thing is content marketing doesn’t have to fail.

I’ve written this article because it could save you thousands of wasted hours and buckets of wasted money. Is your content marketing campaign cruising toward failure? Have you left anything out? Or are you on track for success?

I’ve identified the main missing elements of failed content marketing campaigns and sketched out a solution for each one. Leave out …read more    

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Copyblogger’s 2014 State of Native Advertising Report

By Demian Farnworth

Native advertising is paid content that matches a publication’s editorial standards while meeting the audience’s expectations.

Think Captain Morgan’s campaign on BuzzFeed in general, their 15 Things You Didn’t Know About 15 Captains, Commanders And Conquerors article in particular.

First off, the theme of the article matches the brand’s values: Captain Morgan was a real …read more    

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