Overall Conversion Rate, Low Overall Conversion, Vacation Folks Are Normally Thinking About Hanging, And People

Bigger audiences and less competition aren’t actually that hard to find; we just have to reach a bit farther up the funnel. In today’s Whiteboard Friday, Rand explains the benefits of this largely unexplored place, showing you how to reach potential customers before they’re even aware that they’re l…

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Why You Should Curate Content (And How to Do It Right)

By Jerod Morris

Why are we doing a four-part podcast series about content curation?

Because it’s a concept that is easy to understand, but not always easy to execute. It requires commitment, strategic thinking, and that most precious …read more    

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PM Whistle Blows, Habitual Multitasker, Amazon Gift Card, And Thing

Are you a habitual multitasker, or do you focus on one thing at a time?
Do you not know what “weekend” means? Or are you out the door when the 5 PM whistle blows?
Take this poll, sponsored by AtTask and MarketingProfs, to let us know what a day at your desk is like.
You could win a $100 Amazon g…

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Direct Marketing News, Embrace Journey-Centric Marketing, Fast Facts, And Marketing News LinkedIn

Some quick info hits to keep you up-to-date, including the percentage of databases that are barely functional….

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Content Marketing, Content Marketing Circles, Simple Keyword Searches, And Keyword Emphasis

Even if we were to totally discount the lax responses by Bing and Yahoo! to Google?s Hummingbird Update that put the focus squarely on content, we could still sort of see those gears churning in Bing and Yahoo! think tanks, figuring out how their algorithms can keep up with the changing face of the …

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