Direct Marketing, Young Marketing Luminaries, Direct Marketing News, And Direct Marketing News­—within

Deadline for nominations is Friday, June 6, 2014.
Get your typing fingers ready?it’s time to nominate the 2014 crop of young marketing luminaries for Direct Marketing News’s 40 Under 40 Awards.
We’re looking for inspirational marketers who have helped significantly grow th…

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VR Headset, Prototype VR Headset, PS4 VR Headset, And Oculus VR

Watch out, Oculus. Here comes Valve. The gaming giant recently demonstrated a prototype VR headset with wearers reporting impressive results.
The odd-looking headset is speckled with dots that allow a table-top camera to track the device?s

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Low-impact Awareness Strategy, Website Constitutes Acceptance, Haymarket Media, And Direct Marketing News

Scott McCorkle, president of technology and strategy, to take over.
It’s time for marketers to shed their misconceptions of referral marketing as a low-volume, low-impact awareness strategy.
Getting inbound and outbound lead gen on the same track.
Savvy marketers like Sony recognize that…

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Social Media, Social Media Marketing, Media Marketing Strategy, And Facebook

Facebook is a place that you don?t want to make mistakes, period.
Any number of incidents over the past year can attest to this fact.
From the Applebee?s waitress who got fired for sharing a photo of a tipless receipt to the Dominos employee who wrote a racist slur on a customer?s sales ticket?makin…

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The 3-Step Journey of a Remarkable Piece of Content

By Pamela Wilson

You know it when you’ve read it.

It’s that blog post, article, video, or speech that changes you.

It touches you. You are so affected by its message you can’t help but share it.

We’ve all experienced content like this. But do we know how to …read more    

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