What if Author Rank Never Happens? [Update]

By Brian Clark

Editor’s note (6/27/14): This week, Google announced they killed profile pics in search. This does not kill Google authorship nor indicate doom for Google+.

It’s simply a business decision meant to enhance the experience of the end user (searchers), particularly in mobile. Google makes hundreds of these decisions a year. What’s …read more    

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How to Calculate the ROI of Your Social Media Campaigns

By Neil Patel

Is it just me or do companies have a hard time accepting social media as a marketing channel? From what I’ve experienced, most companies aren’t willing to leverage social media because they don’t believe it can make them more money.

Well, I hate to break it to you, but that’s a big misconception. Social media can make you money.

To show you how you can track the return on investment of your social media campaigns and use that knowledge to maximize your ROI, I’ve created an infographic that breaks down the steps you need to take to achieve these goals. Read …read more    

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Long Surf Trip, Brooks, Brooks Lambert, And SMS Notification Platform

Surfing was the catalyst that inspired Brooks Lambert to found Qwikon back in 2012 [read our story about it here]. Now, Brooks is using his business to help give back to the surfing community, and show others how surfing can change their lives in the same way it changed his.
On the heels of a long …

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World Cup, FIFA Sponsor Budweiser, Official FIFA Sponsor, And Official World Cup

June 26, 2014
Police and protesters are clashing in Brazil?but for brands, including AB InBev’s Budweiser, the party carries on.
With just slightly over two weeks until the World Cup finals, racial tension and civil unrest continue to rock Brazil, where protest groups ar…

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Social Media, Social Media Campaigns, Social Media Marketing, And United States House

Is it just me or do companies have a hard time accepting social media as a marketing channel? From what I?ve experienced, most companies aren?t willing to leverage social media because they don?t believe

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