Every time a conversation veers towards improving website conversions, people whip out their website optimizer tools and get to work on web elements, title tags, better copy, and so on.
There?s just one problem?
With so much time and effort spent on website optimization, A/B testing, multivariate …

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Although many new channels have emerged, email continues to be one of the most effective ways to reach customers and build lasting relationships. But as the marketplace has evolved, it’s become increasingly more challenging to stand out in the inbox and elevate your results. H…

July 15, 2014
Tealeaf’s Ken Bisconti wants to know, “Why is every interaction with a brand NOT a marketing opportunity?” Good question.
Travelocity recently noticed, and quite alarmingly, that it was losing customers right at the point-of-sale on its car rental page. And …

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Attention lonely teenagers and the musically proficient adults they become: you can now learn to play any song on YouTube using one of the simplest interfaces I?ve seen in a while. Called Riffstation Play, it is an online app by the makers of Riffstation that gives you the chords and notes for almos…