Whether you?re a copywriter or a marketer, conversion is ultimately your business.
My goal as a direct response copywriter is to persuade as many readers/viewers/listeners to take the next step in the buying process. Your job as a marketer is to maximize ROI for your company or client. And that mea…

Ever wished you could tap the ?Change Camera View? button in real life to switch to a third-person view?
These guys made it happen. Sure, it requires the user to wear an Oculus Rift and a big ol? dual camera rig built into a backpack ? and sure, it?s probably only fun (and not nauseating) for about…

In honor of the Fourth of July, let?s talk just a little about how horrifically paranoid and counterproductive the US government has become. And I?m not even talking about Congress! Instead I mean our old friend the No Such Agency, who, it turns out, have been singling out for special treatment anyo…

As the Co-Founder and Strategic Director of Orbit Media, Andy Crestodina?s worked with over 1000 businesses to help them develop their content and conversion strategies for the web.
He?s also a highly in demand speaker and author, having written over 170 articles on content marketing topics for the…