Open rates rose to 32.9% in Q1 2014, but clicks haven’t changed for the past couple of years, a study says. But why?
Marketing services firm Epsilon has released the results from its 2014 Q1 Email Trends benchmark study. The study found that the open rates for business as usual (…

Dear Socially Stephanie,I have a great idea, but the problem is I don’t have enough money to start my business. I was thinking about doing a crowdfunding campaign. Do you have any tips to help me make my campaign a success?Fundless in FresnoDear Fundless in Fresno,
Well, this is exciting! Starting a…

With more than 7,500 hotels in 69 countries under 15 brand names, Wyndham Hotel Group is the largest hotel company in the world. However, guests aren’t the only thing Wyndham has to accommodate. The parent company of such brands as Dream, Planet Hollywood, Ramada, and Super 8 also has to house trave…

With today?s customers actively engaging in social media, the world of marketing and customer service has fundamentally changed. Customers control the conversation and are making it quite clear that the service you provide can no longer be an unsatisfactory or merely an acceptable experience.

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