Content Marketing, Social Media, Content Shock, And Content Marketing Minds

Join us for the premier social media, marketing, and communications event, brought to you for a second year by SMT. Summer pricing ends August 29, so make sure to buy your pass now!
Join interactive talks and and panel discussions with leading thinkers and practitioners on social media and networked…

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Amazon, Amazon Gadget Predecessors, Amazon Fire Phone, And Amazon S Strategy

Amazon revealed yesterday during earnings that while revenues are growing, so are losses. That?s thanks at least in part to the development and production of the Amazon Fire Phone, which goes on sale exclusively at AT&T starting today.
The phone has been up for pre-order for a while, but today is t…

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Amazon, Tactics Amazon Leverages, Amazon Gets Personal, And Amazon Rocks Personalization

Some people love Amazon; others hate it.
As a consumer, I?m definitely in the first group. I?ve been using Amazon since August 1999 (my first order was for a Peanuts book, if you?re interested). I have bought a lot of items from Amazon stores in three different countries. That?s because Amazon know…

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Business Development, Bus Dev, Business Development Folks, And Great Bus Dev

There are hundreds of blog posts about tools for sales professionals. But, look for tools specific to business development, and you won?t find much. The few posts that address business development parenthetically just mention a CRM or two.
I?ve met numerous entry-level business development folks (us…

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B2B Buying Cycle, Customer-centric Nurture Programs, B2B Marketing Automation, And Marketing Technology Industries

The B2B buying cycle has drastically changed in recent years. According to SiriusDecisions, as much as 70% of the buy-cycle is now self-directed and complete prior to sales engagement. This evolution has changed the game for both sales and marketing teams, making it more essential than ever that the…

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