With Supernova New York going off with a massive bang yesterday, we thought we would continue the excitement by showing you the highlights from London. The event presented a forum for the biggest names in digital advertising to explore some difficult issues we face as an industry and provided valuab…

This week, we give you Airbnb’s Berlin Wall video, the latest updates to Facebook and Instagram, YouTube’s latest creator strategy, which socnet is best for qualified leads (spoiler: It’s not Facebook), and how to transform your data scientist into a storyteller. Skim for all the social cream!
Break…

It?s much cheaper to keep a customer than it is to go out and find a new one. In order to keep your company top of mind with your customers, you need to stay in touch with them. Communication is essential. However you should never contact your target customer without a good reason. Otherwise, you c…

November 14, 2014
Postmaster General Patrick Donahoe, who helped guide the agency through troubled times, will step down on February 1, 2015. COO Megan Brennan is named to replace him.
Postmaster General Patrick Donahoe, the postal clerk from Pittsburgh who rose to head the U.S. Postal S…

So, people are coming to your website, and that?s great. But how many of them are actually buying something from you?
Chances are it?s less than 1% of your visitor base.
But don?t worry! You can actually influence your visitors to make a purchase.
How? you may ask.