Direct Marketing News, Ginger Conlon, Quarterly Supplement, And Editorial Vision

As editor-in-chief of Direct Marketing News, Ginger Conlon develops and directs its editorial vision and content strategy across all communications platforms. This includes a print publication and quarterly supplement, digital content, e-newsletters, customer publishing, and live events.
So, as we …

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Comments, Blogs, Guest Posts, And People’s Blogs

It?s no secret that you can generate traffic by commenting on other people?s blogs. But the question is are you actually using this tactic?
Chances are you aren?t.
To show you the benefit of leaving comments on other blogs, I decided to run a test in which I left 249 comments on other people?s blogs…

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B2B Demand Marketers, Data Management, Data Management Maturity, And Smarter B2B Data

B2B demand marketers are focused on driving engagement and delivering higher quality, more informed leads. It requires content to align with persona pain points and buyer journeys. It necessitates incredible focus on targeting and segmenting. And it requires constant cultivation and nurturing. Howev…

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