Interview with Brian Clark: How Customer Experience Maps Help You Develop a Smarter Content Strategy

By Jerod Morris

The Lede Podcast logo

Well isn’t this a pleasant surprise.

After we published the third installment …read more    

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Interview with Brian Clark: How Customer Experience Maps Help You Develop an Audience-First Content Strategy

By Jerod Morris

The Lede Podcast logo

Well isn’t this a pleasant surprise.

After we published the third installment of our …read more    

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Interview with Brian Clark: The Next Step After Empathy Maps

By Jerod Morris

The Lede Podcast logo

Well isn’t this a pleasant surprise.

After we published the third installment of our three-part series on content strategy, Brian Clark informed me that he had the perfect follow-up topic for the next episode.

Sure, Mr. Clark, I think …read more    

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Enterprise Marketers, B2B Enterprise Marketers, LinkedIn Profiles, And Quantitative Analysis

How much time do B2B enterprise marketers spend engaging with industry-related content? What content do they consume and share? How do they describe their work on LinkedIn?
Kapost recently tackled these questions in a report examining the content habits of B2B enterprise marketers. The report was ba…

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Should You Repost Your Blog Content on Other Websites? A Data-Driven Answer

By Neil Patel

printing press

You spend hours, if not days, writing a great blog post. The last thing you want is for it not to be seen, right?

So, what do you do to ensure it gets seen? You share it on your social media profiles, tell a few friends to promote it and then repost the exact same blog post on other sites like Medium and LinkedIn.

The question is: should you be doing this? Will reposting your content hurt your SEO or drive you more traffic and sales? Read More …read more    

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