Over the past 12 months, you’ve probably heard about companies that are evolving their traditional lead scoring practices to a predictive scoring approach. But the key to getting value from this powerful new technology is first understanding if it’s right for your business. If so, you need a solid g…

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Did you know that en…

December 01, 2014
A recent survey shows that shoppers often prefer email messages over other channels to communicate with brands.
Email continues to reign supreme as the method that shoppers prefer to receive messages from marketers. That’s according to the results of a recent survey con…