Who Is More Active on Social Media? Men or Women?

By Neil Patel

Have you ever wondered who uses social media more often: men or women? It may not seem like an important stat, but if the majority of your customers are of one specific gender, it will affect which social sites you’ll need to target.

In order to save you time, I’ve analyzed all the popular social sites to see who uses them more frequently. This way you won’t waste your time marketing your business on a social site that isn’t used by your target audience.

Here’s what I learned. Read More …read more    

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The 7 Keys to List Posts that Are Worth Writing (and Reading)

By Sonia Simone

canvas painting of scattered numbers

A lot of smart writers can’t stand list posts.

What’s a list post? It’s also known as a numbered list post, or a (shudder) listicle, and it’s …read more    

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Keep Them Fascinated: How To Discover Your Winning Difference as a Content Marketer

By Brian Clark

You hear over and over that you need to be unique. To come at things with a fresh angle. To discover your winning difference.

It’s all …read more    

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Nostalgia, Nostalgia Marketing, Fond Memories, And Term Nostalgia

September 26, 2014
Packaging fond memories and warm feelings continues to be a winner for today’s brand marketers.
The term nostalgia was first coined by a 17th century Swiss medical student, Johannes Hofer, in his dissertation in 1688. A sort of pseudo-Greek word??nostos? for homecoming…

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Shoppers, Persistent Shopping Cart, Site, And ECommerce

Recently, I shared the reasons why Amazon is so successful from an eCommerce point of view. Wouldn?t it be great if everyone had that good an experience everywhere?
Sadly, on many sites the shopping experience leaves a lot to be desired, but it doesn?t have to be that way. Here are some of the commo…

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