The 6-Step Process to Building Better Relationships With a Data-Driven Approach to Outreach

By Selena Narayanasamy

golden retriever puppy running alongside an English bulldog

Outreach is the art of connecting with bloggers or authors and building relationships through social media, email, or other online channels.

It’s a …read more    

Read More

Obsolete Tactic, SEO, Nerd Wallet, And Rankings

SEO has changed over the years, and what worked once doesn?t necessarily work now. Some of the old tactics you are using not only will keep your traffic stagnant, but they may actually cause your traffic to drop.
What should you do?
You should stop using the tactics I discuss below and start using t…

Read More

Content Marketing, Cloud-based Platform Allows Users To Create Memorable Zooming, Social Media, And Inspiration

By now Infusionsoft?s Content Marketing Month is in full swing. At this point you?ve read the Definitive Content Marketing Q & A

Read More

Data, Process Data, Data-driven Social Campaign, And Goizueta Business School

During The Social Shake-Up in Atlanta, I had a chance to moderate a brilliant panel starring Adam Naide, the social media lead for Cox Communications; Tracy Bell, Enterprise Media Monitoring Executive, SVP at Bank of America; and David Schweidel, Associate Professor of Marketing at Goizueta Business…

Read More

Snapchat Security Breaches, Weight Loss Spam, Ephemeral Messaging Service, And Co-founder Evan Spiegel

If you?re receiving messages from your friends on Snapchat that tell you how to lose weight, don?t freak out. It appears that many accounts have been hijacked, though Snapchat denies the spammers accessed accounts through its own system.
According to Twitter, users? accounts have been hijacke…

Read More