Launching a new brand requires a crawl-walk-run strategy?even for the most recognized parent companies. Take Hallmark Cards Inc., for instance. The company, renowned for its greeting cards and Christmas ornaments, decided to introduce its infant and children’s clothing company, Hallmark Baby, to U.S…

Editor?s note:

Conferences such as The Social Shake-Up 2014

No matter how good your design is, eventually it will get old, and you?ll want to update it. Every time you release a new design, what?s the number one question that goes through your head?
It?s: ?Am I going to lose traffic or sales??

Marketers On-the-Go Mobile Survey
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