At its core, marketing can be divided into two facets: direct-response and branding.
Direct-response is the most efficient of the two and results in the most quantifiable results, and that?s why I?ve spent most of my time discussing it in my previous posts. After witnessing an exceptional display o…
Jimmy Hang ( @j immyhang ) is responsible for driving all SMB adoption efforts at Twitter. His mission is to inspire and empower businesses on how to organically grow their business on Twitter.
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Over the last 12 ye…
Millennials, one of the largest generational groups in the U.S., on par with the Baby Boomers, are also the largest group of smartphone owners, says Nielsen in a report out today. And their adoption of the devices is still growing: by the second quarter of this year, 85% of those aged 18 to 24 owned…