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The Right Way to Think About Google

By Sonia Simone

You may have seen last week that Google abruptly — and almost offhandedly — announced it was terminating a key element of its future strategy for ranking content.

The Authorship program, which would let Google rank content according to the authority of the person who created it, was nuked on Thursday afternoon at the end of …read more    

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Stubborn Buyers, Entire Sales Funnel, Conversion Rates, And Hard Time

We all have them in all our businesses.
Those buyers that, despite your best efforts, simply refuse to buy what you?re selling. They sit on your list or become readers of your blog but never take action and spend money.
The bad part is, these ?stubborn buyers? make up a large portion of the people…

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Social Media, Social Media Measurement, Facebook, And Social Media Activities

By Rick Mulready Published May 20, 2013
Are you looking for better ways to measure your social media activities?
Do you know if your social media efforts are worthwhile?
Social media measurement is one of the most frustrating challenges business face.
In this article I?ll show you

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Annual Marketing Budgets, Online Retailers, United States, And Site Personalization Tactics

Nearly one-third (31%) of online retailers in the United States with annual marketing budgets exceeding $1 million do not personalize their websites in any way, according to a recent report from Retention Science.
Moreover, of the 69% of companies that do personalize their sites, just 21% offer pe…

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