Influencers, Influencer Marketing, Social Media, And Content

Want sway? Who doesn?t?
We all want to be influential.
So our conversations often become about influencer marketing?you know, the fine art of getting big kahunas in your camp. To achieve greater reach and resonance (ooh, fancy marketing words), you try to win over the people who already have it. And…

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Amway CMO Candace, CMO Candace Matthews, Digital Marketing Leadership, And Urban Airship Solution

Urban Airship solution will free in-app marketers to move beyond the standard options of “open” or “ignore.”
The US Open may be the organization’s centerpiece, but its CX strategy is a year-round endeavor.
The idea of Big Data is nothing new, but its potential to solve today’s problems and s…

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Moz Local, Major Feature Release Since Launch And It Actually Includes, Trusted Data Contributor, And Price Increase

Hard to believe, but it?s been five months since we released Moz Local into the wild! As I?m sure has been the case for many of you, our summer has just flown by.
While our engineering team has been hard at work on a number of behind-the-scenes improvements since Day One, today marks our firs…

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Google, Appendage — Google, Productivity Services ‘Google, And Various Business Tools

This morning at its San Francisco offices, Google announced a rebrand of its enterprise products, renaming the set of tools and productivity services ?Google for Work.?
The new nomenclature

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The Marketer’s Guide to Using Quizzes to Reach and Engage Your Audience

By Josh Haynam

On July 5, 2014, a food blog called Food52 shared a quiz on Twitter titled, “Which cake are you?”

The quiz was built to raise awareness for several new cake recipes …read more    

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