As much as content and advertising agencies would like you to believe it, content produced by a business doesn’t just go viral on it’s own. There is often something that pushes it really, really hard when it first goes live which gains momentum, and eventually the content is spread far and wide enou…

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Engaging Employee Advocates: How Electronic Arts is Activating Employees to Amplify the Brand?s Message
Engaging…

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We are introducing a monthly series on our blog where you can learn about new integrations and solutions that are designed to integrate closely with the Infusionsoft app. The Marketplace houses nearly 150 apps that help you increase productivity and sales in your business.
Since January, Infusionso…

Andrew Wood, the marketer who introduced me to direct response copywriting always said (and still says): you must always be selling happiness. Andrew can market pretty much anything but one area of specialization is golf.
In golf, it?s not hugely difficult to sell happiness. You can tell golfers th…