Google Search Results, Direct Traffic, URLs, And Long URLs

The folks at Groupon surprised us earlier this summer when they reported the results of an experiment that showed that up to 60% of direct traffic is organic.
In order to accomplish this, Groupon de-indexed their site, effectively removing themselves from Google search results. That’s crazy ta…

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3 Invisible Elements Your Sales Page Needs to Convert (One is Truly Unique)

By Sean D’Souza

Most people think music is about the notes.

But think about the silence between the notes for a second. Doesn’t the absence of sound complete the …read more    

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Conversion Rates, Form Submission Time, Form Fields, And Form Conversion Report

There?s a lot of talk about how the right form can boost conversion rates. You need X number of fields and don?t even think of asking for a phone number ? this isn?t a date, people! Oh, and make sure that button doesn?t say ?Submit? ? I?d rather not submit to anything, thank you very much.
But unde…

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Car Rental Startup, CEO Andre Haddad, Native Android App, And General Partner Patricia

When we last checked in with peer-to-peer car rental startup RelayRides about six weeks ago, it had raised $25 million in Series B funding led by Canaan Partners. Well, it wasn?t quite finished raising money, as it turns out? The company just closed on an additional $10 million in financing led by T…

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