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About the position:
We?re looking for a marketing generalist to join our Growth Marketing Team. This person will need to wrangle resources and stay organized while managing all sorts of campaigns (email, A/B tests, product updates, etc.), run ongoing programs (email, PR) and represent marketing on …

Dear Socially Stephanie:I am the owner/designer of a fashion company based in LA. We’re hosting a warehouse sale to liquidate some of our older merchandise. Do you have any ideas on how we can get the word out locally to attract as large a crowd as possible?Liquidating in Los AngelesDear Liquidating…

For reference, here’s a still of this week’s whiteboard!
Howdy Moz fans, and welcome to another edition of Whiteboard Friday. This week I’m going to try and tackle a question that, if you’re in the SEO world, you probably have heard many, many times from those outside of the SEO world.
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So you?ve decided to start advertising on Facebook instead of Google because you?ve heard of the cheap costs per click. You get more traffic at a lower rate. Sounds like a no-brainer, right?
Except it isn?t. Many people simply treat a Facebook ad campaign like a Google ad campaign and then get frus…