Most marketers (89%) say they still rely heavily on manual analysis to determine consumer sentiment and do not yet feel comfortable leaving the task completely to software, according to recent research from Snapsify.
The report was based on data from an online survey of 70 social media community m…

Having built an online business during the dot-com boom and bust, I?ve always been a bit skeptical about the mobile revolution. Every year since the late 90s, we?ve heard that this would be ?The Year? for mobile. In the past year, though, my skepticism has been challenged by a wide range of data, an…

Hukkster founders, Katie and Erica, met in 2007 while waist high digging through polo shirts and seersucker shorts in the sample closet at J.Crew. Working side by side as merchandisers, the duo formed an instant bond over their love for fashion and New York City. Five years later, Katie and Erica tr…