NSA, Broader NSA Culture, Dear NSA, And NSA Flunkies

In honor of the Fourth of July, let?s talk just a little about how horrifically paranoid and counterproductive the US government has become. And I?m not even talking about Congress! Instead I mean our old friend the No Such Agency, who, it turns out, have been singling out for special treatment anyo…

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Funnel, Content, Content Marketing, And Sales Funnel

As the Co-Founder and Strategic Director of Orbit Media, Andy Crestodina?s worked with over 1000 businesses to help them develop their content and conversion strategies for the web.
He?s also a highly in demand speaker and author, having written over 170 articles on content marketing topics for the…

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Law Professor Lessig, Lawrence Lessig, Campaign Finance Reform, And Super PAC

Lawrence Lessig?s Mayday.us just raised a lot of money?to help get the money out of politics by campaigning to elect five politicians who will enact campaign finance reform. This morning the Super PAC hit its $5 million grassroots Kickstarter goal thanks to 47,000 supporters, which will be matched b…

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Facebook, App Links, Facebook Online Ad, And News Feed

Ready to wave those Fourth of July flags? Before you do, get the skinny on Facebook’s gigantic emotion experiment (which may have happened on your news feed). See how brands are jumping on World Cup action, say farewell to Orkut, and find out how to strengthen your content strategy… for whatever d…

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United States, Conversion Rate Optimization, Significantly Increasing CTA, And Long-time Conversion Rate

Let?s take a few seconds to step back down memory lane to your first success as a CRO professional.
You had a daunting task in front of you?like significantly increasing CTA clicks, keeping people on your site pages longer, getting a certain number of people to your website organically, or sending …

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