6 Steps for Writing Simple Copy That Sells

By Aaron Orendorff

Simplicity is the ultimate sophistication.

That’s what Leonardo da Vinci said anyway.

And four centuries later, Steve Jobs agreed. Actually, Jobs more than agreed. He flat-out stole it.

So here’s the question: What does plagiarized advice from the 16th century have to do with marketing copy in the 21st?

The simple answer (pun intended) …read more    

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Marin Software provides the world?s leading online paid advertising management platform for advertisers and agencies. View this Perk
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