Customer Value, Return Path, Average Customer Value, And Customer Value Optimization

If you?ve been in the online marketing world for any length of time, you?ve probably heard the name Ryan Deiss. He?s one of the most widely known and respected online marketing gurus around.
The thing that really separates Ryan from a lot of other gurus out there in this space is the amount of hand…

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What Every Marketer Needs to Know about Conversion Optimization

By Neil Patel

conversion optimization

Traffic acquisition is becoming more and more expensive as time goes on. Whether you are leveraging paid advertising, content marketing, or SEO, you are spending time on growing your traffic. That means you are spending money.

To make your traffic acquisition profitable, you have to figure out how to get your visitors to convert into customers. If you can figure out how to increase your conversion rate, you’ll have more money to spend on marketing, which will help you beat your competitors.

Before you get started with conversion optimization, there are three things you need to know: Read More …read more    

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Cat, Senior Nap Strategist, Direct Marketing News, And Polydactyl Cats

June 03, 2014
Marketers, June 4 is National Hug Your Cat Day. Make sure to thank the cat population for their vast contribution to the marketing landscape with a cuddle and a rub.
The Internet is suffused with cats. Cat memes, cat videos, cat GIFs, cat celebrities?and lo…

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How to Remember Everything

By Brett Kelly

Stop me when this begins to sound familiar …

You had a killer conversation with a new friend you made at a conference a few weeks ago, but you may have had an extra martini and left their card on the bar.

You and your special someone shared a fantastic bottle of wine the last time you were in New York, but the name of the wine has eluded both of you …read more    

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Direct Marketing, Young Marketing Luminaries, Direct Marketing News, And Direct Marketing News­—within

Deadline for nominations is Friday, June 6, 2014.
Get your typing fingers ready?it’s time to nominate the 2014 crop of young marketing luminaries for Direct Marketing News’s 40 Under 40 Awards.
We’re looking for inspirational marketers who have helped significantly grow th…

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