In a digital marketing world that?s heavily driven by metrics and analytics, it?s striking that many people tend to ignore any statistics save their own.
Even some so-called ?top social media marketing professionals? in the industry couldn?t tell you what five of the most shared content topics in 20…

When it comes to marketing online, you?ve probably already heard that ?content marketing? is one of the best ways to spread the world about your site and position yourself as an industry expert. But content marketing is not the same as churning out blog posts day after day.

Six years ago I stood in a client’s board room with a list of SEO recommendations that I was convinced would earn me big smiles, firm handshakes, and and maybe even a celebratory slap on the back. Instead I was met with icy stares and nonchalance to my suggestions.
This was despite all my prepara…

The second messaging revolution is now quickly coming to a close.
With the news today that Korea?s leading messenger KakaoTalk is merging with one of that country?s largest internet portals, Daum Communications, we are witnessing the end of the rise of mobile-focused independent messaging startups …

In Senate hearing on an online security report, McCain says networks and advertisers need to get with the program; McCaskill says consumers do.
It may seem like it’s yours, but it’s not. It has a life of its own and you work for it?not the other way around. I’m talking about your brand.
A ta…