This story is familiar for many professional services firms: You know your firm is full of experts. Perhaps your clients know it, too. But it?s a quiet expertise, and it doesn?t register with the wider marketplace.
When buyers engage a professional services provider, we?ve seen that expertise is th…

When it comes to understanding ad effectiveness to inform media plans, attribution becomes a big data problem. In this Supernova session, Crate & Barrel?s The Land of Nod?s Ashley Jones and Matthew Ebbert discuss current challenges in attribution and how they are using a new method to measure the tr…

The Snowden Effect, that mix of consciousness raising and potential legal reform of government surveillance, has another side to it: the impact of Snowden?s revelations on those revealed.
The Guardian secured heavily redacted parts of a Pentagon report