How to Be Authentic

By Jerod Morris

Do people really want the real you? All of it?

The answer will, of course, depend on the audience and the forum.

If you are writing a blog about drug addiction, telling your most horrifying stories is a prerequisite. Your audience will expect it.

If, on the other hand, you are writing a blog to support your tax preparation business, you probably want to keep most of your tales of woe out …read more    

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Direct Response, Marketing, Direct Marketing, And Direct Response Copywriters

If you really want your marketing to rock, the last thing you should do is get a degree in marketing from a university.
Yes, what I just wrote may lead to vitriolic hate mail and comments from university admissions offices around the world. But, based on my real-world experience, I stand by my comm…

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Omnicom CEO John, CEO Maurice Lévy, CEO John Wren, And Publicis CEO Maurice

You like tomatoes; I like merging our massive holding companies within a reasonable timeframe?let’s call the whole thing off.
Publicis CEO Maurice L

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David Cooperstein, Digital Marketers, Supernova Sessions, And New Videos

In the second of our series of Supernova sessions, David Cooperstein from Forrester presents five things for digital marketers to master in 2014.
We will continue to post additional sessions, so please check here for new videos….

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