Today we dig deep into personalization. Read here for 7 case studies that reveal what works and how to use it to increase your conversion rates. Ready? Let?s go?
Web personalization.

Public relations and marketing professionals always have yet one more job to tick off their lists. We know how hard it is to keep on top of a never-ending workload. And that’s how it is as soon as you walk through the door on a Monday morning and throughout the rest of the week.
But there are ways o…

We?ve heard time and time again that free shipping is the biggest conversion booster for online retail stores?with a whopping 93% of customers stating that free shipping would encourage them to buy more products online.
But times are changing. Everyone?s offering free shipping, so it doesn?t exactly…

Jim runs all aspects of Vox Media, one of the fastest growing media companies. Vox operates brands across seven major consumer categories, each featuring high-value digital journalism, storytelling and brand advertising at scale, reaching a direct audience of over 100MM visitors each month.