Email marketers have been known to pull a trick or two. Misleading subject lines, unreliable list purchases, and hidden unsubscribe buttons are a few of their most common ploys. However, email marketing can have a much sweeter side. Clever puns, valuable content, and effective uses of data can make …

If you read my post showing how to send SMS messages using Go you know I?ve been spending 2014 learning Go and having tons of fun doing it. My most recent project has been using Go to make and receive phone calls using Twilio. One great thing about working on this is that it required me to learn how…

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The ACA, Canada?s only national association exclusively representing client marketers, is dedicated to helping members maximize the value of their investments in all forms of marketing communication. Members realize…