Lessons Learned from Conducting Two Monster Audience Surveys

By Jerod Morris

The Lede Podcast logo

You may be creating content in a niche with 1,000 other sites, but only you have your audience. And surveying your audience can be fertile ground for the kind of information and insight that builds your next transformative content series.

Just ask Demian Farnworth. He did it twice for Copyblogger in 2014 — and the results of his second survey will be posted here tomorrow.

We talked about his mentality in conducting these two surveys, his process, and the lessons he learned in the latest episode of The Lede.

In this episode, Demian Farnworth and I discuss:

  • Creating a survey to gain insights for …read more      
Read More

Google My Business, Behavioral Signals, Click-through Rates, And Practical Tip

Another year in search has passed. It’s now 2015 and we have seen some major changes in local ranking factors since 2014, which I also expect to change greatly throughout 2015. For some a new year means a fresh starting point and yet for others it’s a time of reflection to analyze how successful…

Read More

Social Media, Social Media Marketing, Business Social Media, And True Crime Podcast

Podcasting has been around for years. But thanks in part to the recent popularity of the true crime podcast “Serial,” there’s been an uptick in interest. Also because of “Serial,” everyone at ShortStack has been talking about the other podcasts they listen to and, as a company, we even committed to …

Read More

Social Shake-up, Social Media, Fast-moving Social Space, And Social Business Excel

The Social Shake-Up is a yearly two-day conference in Atlanta, GA hosted by Social Media Today. The conference brings our audience stories from the front lines of innovative businesses and creative organizations, presented by the best thinkers and top brands in social. Attendees gain a clear sense o…

Read More