Douglas Trudeau of Tierra Antigua Realty in Tucson, Ariz., today became the first real estate agent who can legally use a drone for real estate photography. If you have recently looked at the listings in your local MLS (or on Zillow and Redfin), you have likely seen plenty of images that could…

The key to writing highly effective landing pages is simple: Make it as easy as possible for the user to say ?yes.?
Sometimes copywriters say too much, going off on a tangent or introducing information that confuses the reader. In other cases, copywriters say too little, forcing the reader to make a…

What do Morgan Freeman, James Earl Jones and Lauren Bacall have in common? They?re all people with distinctive voices. Now think about the marketing copy and emails you send and if you could write in a voice so distinctive that as soon as people read them, they?d know it was yours.

January 09, 2015
Where Will Marketing Grow in 2015?
Growth in marketing spending will come from surprising places, Winterberry Group predicts.
Like the moon’s pull on the ebb and flow of the tide, marketing spending increases or decreases as trends change?and the GDP fluctuates. Bruce Bi…

If your New Year?s resolution is to spend less time on the internet, you?ll either find this post to be an extra dose of incentive to stick with your resolution? or a reminder of its futility! So, if limiting time spent online is your new goal, here?s the short of it:
The internet gained 316 million…