Marketing has never been more important or more misunderstood than it is today.
On one hand, CMOs are gaining influence, and marketing spend is on the rise. On the other hand, data and automation technology are driving seismic shifts in the industry, which have created uncertainty.
Executives, co-…
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By Sean D’Souza
Let’s say you’re choosing between three photography courses covering similar topics.
The prices are stacked like this:
What’s going through your mind right now?
Curiosity floods your brain. Even if you’re not sure you can afford the $2,000 course, you want to know why it’s so expensive, compared to the other photography courses.
If we were truly happy with lower prices, we would simply snap up the $200 workshop, right? We wouldn’t so much as take a glance at the rest.
But that’s not how we’re built as human beings.
Many years ago, when …read more
You become a leader as soon as you hire employees or contractors to make your business go. Whether you have three team members or 20 employees, you need to move from entrepreneur and chief sales officer to being more intentional about your role as leader of the team. This takes continuous learning, …