About.com, Natural Language Processing, Data Strategy, And CEO Neil Vogel

More than 85 million visitors per month sounds like an outstanding website statistic. That is, unless that number has barely changed in five years. That was the situation About.com faced when CEO Neil Vogel joined in April 2013. His mission was to reignite the site’s engagement and growth to keep pa…

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Sponsor Authority Rainmaker and Let Us Help You Build Your Business in 2015

By Jessica Commins

Authority Rainmaker 2015 -- May 13-15 in Denver, Colorado

You’ve seen a few messages here over the past few weeks describing Authority Rainmaker, specifically the myriad benefits it will deliver to attendees.

Today …read more      

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List, Lead Generation, Lead Generation Discussion, And Marketers

January 05, 2015
Marketers agree that email is the optimal channel for lead gen, but not necessarily on how to best leverage the channel for this purpose.
For years marketers have debated the best way to generate leads, with any number of previous or current ?best practices? driving the …

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Gold Package, Blue Button, Sneaky Decoy, And Good Orange

We?ve only recently started experimenting with this tactic, but each time we use it, the results completely blow our minds.
We wrote about it briefly, and the next thing we knew was Neil Patel asked us if we would share here. Of course, we said, ?We?d love to!?
So here?s something you can literally …

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Subject Line, Subject Lines, Moz Blog, And VolunteerMatch

This blog post ends with an opportunity for you to win a stay at the ARIA in Vegas and a ticket to Email Summit, but it begins with an essential question for marketers?
How can you improve already successful marketing, advertising, websites and copywriting?
Today’s Moz blog post is uniqu…

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