Giveaways: How to Create an Irresistible Incentive to Join Your Email List

By Rainmaker.FM

irresistible-email-incentives

Getting that opt-in to your email list is much easier when you offer an enticing incentive in exchange for an email address.

But what should you create? And how will you ever find the time to make it? And what if no one wants it?

This week on Hit Publish, host Pamela Wilson invited three Copyblogger experts to share their best advice for creating irresistible giveaways: the kind that have people clamoring to sign up just so they can get their hands on them.

Tune in to this week’s episode of Hit Publish to hear from host Pamela Wilson, Sonia Simone, Chris Garrett, …read more      

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Brian Kurtz on Avoiding the ‘Entrepreneurial Gap’

By Rainmaker.FM

entrepreneurial-gap

Today’s guest on Hack the Entrepreneur has recently ended a 34-year career as a serial direct marketer and made the transition from intrapreneur to entrepreneur.

He made this transition while taking Boardroom Inc. — which he worked within and later became a partner of — from around $3 million in revenues in 1981 to a high of $150 million and creating marketing messages that have reached more than one billion people.

As of last January, Jon Nastor’s guest made the official and final step into entrepreneurship with the launch of his own consulting business. To kick it off, he …read more      

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Customer, Customers, Customer Retention, And SaaS

27 SaaS Customer Retention Strategies You Need to Be Using Today
In SaaS, customer retention is everything .
In order to be truly successful, a SaaS must have steady customer acquisition and successful customer retention. But since retention is less expensive than acquisition, you?re most cost effe…

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The Truth Behind ‘Doorway Pages’ and Why They Matter for SEO

By Rainmaker.FM

doorway-pages

Last week, the Webmaster Central team at Google announced that they will be rolling out an algorithmic change that addresses “Doorway Pages.” Huh?

You may ask yourself “What’s a Doorway Page?” If so, you’re in good company. Many people haven’t heard of them.

Doorway Pages have not been a part of the overall search equation for years, but now Google is redefining what they consider to be a Doorway Page, which is a little vague.

Google does loosely define what a Doorway Page may be based on a particular set of questions.

On this episode of Search & Deploy, host Loren Baker …read more      

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Marketers, Fotolia Instant Collection, Tools, And Content

As a marketer, you’re often wearing many hats and simultaneously managing a variety of responsibilities and tasks?from social media to content creation. Luckily, there’s an app or service for almost every marketing activity out there, with new ones popping up every week.
As helpful as such tools are…

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