How to Use RSS to Write Better Headlines

By Rainmaker.FM

rss-better-headlines

Is 90 minutes of your time worth learning about which headlines actually work online?

Ever wonder why some headlines are better than others? I mean what makes some headlines irresistible and others fall flat?

More importantly, ever dream of actually writing headlines that clothesline people and then flings them into your article so they read every word of it?

Then listen on …

Fortunately for you, there are some rules you can learn with this quick and dirty experiment.

In this roughly 10-minute episode of Rough Draft with Demian Farnworth, you’ll discover:

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Robot-assisted Surgery, Johnson Subsidiary Ethicon, Robot-assisted Surgery Platform, And Minimally Invasive Surgery

Google and Johnson & Johnson have announced that the will team up to develop an advanced, robot-assisted surgery platform. The team effort will involve ?capabilities, intellectual property and expertise? from both companies, and will involve Johnson & Johnson subsidiary Ethicon, maker of medial d…

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How to Boost Your Revenue Through Upselling and Cross Selling

By Neil Patel

How to Boost Your Revenue Through Upselling and Cross Selling

What are the two main ways you can grow your revenue? Driving more traffic to your website and boosting your conversion rates, right?

Although those two ways are effective, there is also another way to increase your revenue… it’s by increasing your average order value. A simple way to do that is through upselling and cross selling your products.

In order to teach you how you can implement this tactic in your business, I’ve created an infographic.

Click on the image below to see a larger view:

Click here to view an enlarged version of this infographic.

Conclusion

If you don’t think upselling and …read more      

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4 Revelations that Drove Me to Quit My Job and Start a Business

By Raubi Perilli

Raubi Perilli at Authority Intensive 2014

Someone in this room is going to change everything because they cared.

Seth Godin and his round-framed glasses stared back at a room filled with ambitious entrepreneurs-in-training, and I looked around wondering who would be the next person to “change everything.”

That’s how my experience at Copyblogger’s Authority event in 2014 began — looking into the audience like I wasn’t part of the audience. Still not seeing myself as someone who could take a chance and grow my own business.

But that’s not how I ended my experience.

By the conclusion of the two-day event, I …read more      

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Tone, Brand, Company, And Voice

Like people, companies make impressions. And good impressions pave the way for solid business relationships.
At the most substantive level, how an organization behaves can make all the difference. Think of the oft-cited Tylenol poisoning scare in the 1980s. Johnson & Johnson, the drug’s manufacturer…

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